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B.Bright Communications

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executed campaigns

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partner PR-agencies

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years of experience in the market

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International awards: "Silver Archer" and IPRA PRoba

Marketing communications agency

B.Bright Communications – маркетинговое коммуникационное агентство, реализующее проекты в России и за рубежом, с сильной экспертизой на рынках Юго-Восточной Азии (в частности, КНР), а также Ближнего Востока и Латинской Америки. Проекты команды агентства были неоднократно отмечены престижными профессиональными наградами.

Среди стратегических партнеров B.Bright Communications – рекламно-коммуникационная группа OKKAM, а также китайская коммуникационная группа EKD Group.

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Comprehensive support

Innovative practices and strategic vision
enable our clients to achieve their
goals.

OUR SERVICES

Communications consulting

Strategic support for reputation and key business decisions.

Press Office

Working with Tier-1 media: publications, comments, expert columns.

GR (Government Relations)

Проведение коммуникационных кампаний с учетом специфики GR-ландшафта

Strategic brand-management

Developing positioning and managing the brand to
achieve business goals.

Marketing support for entering new markets

Adapting the communication strategy for effective entry into new markets.

Reputation management

Building, protecting, and developing brand reputation in the public sphere.

Do you want to estimate the cost of a project tailored to your needs?

International expertise. Local understanding.

We help brands adapt, grow, and strengthen their reputation in new markets.

In particular, our expertise in China regarding social e-commerce, video platforms, and livestreaming enables us to identify the optimal tools for each project in the region.

Коммуникационные маркетинговые кампании от B.Bright Communications – это результат  глубоких и тщательных исследований, экспертизы и последних тенденций рынка. В качестве стратегического партнера OKKAM мы имеем доступ к глобальным маркетинговым возможностям и инструментам.

Мы помогаем эффективно и своевременно влиять на самые важные активы – репутацию и доверие, быстро находим  варианты реагирования на потенциально нежелательные события и вызовы, фокусируясь на бизнес-целях и ключевых ценностях.

In recent years, we have been actively conducting strategic sessions for corporate top management. Our understanding of the specifics, trends, and demands of modern business, combined with our expertise in strategic planning—incorporating both established best practices and the latest approaches—enables us to tailor programs to the specific goals and objectives of each client.

We help our clients adapt their brands to local markets and interpret and communicate brand values ​​to regional audiences, taking into account their specific sociocultural contexts; when necessary, we undertake a comprehensive reimagining of the business model and propose a detailed promotion strategy.

B.Bright Communications provides a full range of services in brand development, communication, and adaptation for local and global markets.

OKKAM GLOBAL PARTNERSHIP NETWORK

We can assemble a custom team anywhere in the world based on the client's needs. Leveraging our network of international partners, we can build and augment any team with specialists possessing the optimal expertise to address specific challenges—whether at a regional, national, or global scale.

REVIEWS

They trust us

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(40+ reviews)

Customer reviews that speak for themselves

The B.Bright team supported our agency's entry into the UAE market, from developing a communications strategy to placement in local business media. I particularly appreciate their deep understanding of the region's specifics and their promptness: agreements with journalists and partners were concluded within a week. The results exceeded expectations in terms of coverage and quality of publications.

Joseph Miller Owner of an architectural bureau

Договорённости с журналистами и партнёрами закрывались в течение недели. Результат превзошёл ожидания по охвату и качеству публикаций. Команда B.Bright сопровождала выход нашего бюро на рынок ОАЭ — от разработки коммуникационной стратегии до размещения в местных деловых СМИ. Особенно ценю глубокое понимание специфики региона и оперативность.

Миллер Джозеф Владелец бюро архитектуры

OUR TEAM

Ирина Белозерцева
Irina Belozertseva Managing Partner of B.Bright Communications
Irina graduated from the Faculty of Political Science at the Higher School of Economics (International Economic Relations). She is a certified independent director of the Institute of Political Science and is the head of the academic council of the Marketing and Digital Communications program at the Higher School of Business at the Higher School of Economics. She is a member of the Professional Association of Political Consultants and Technologists and a member of the Political Technologies Committee of the Russian Association of Political Consultants.

From 2002 to 2005, Irina worked at the Center for Political Technologies and also participated in the creation of the International Institute of Political Expertise.

From 2005 to 2018, Irina headed the Marketing Communications and Public Relations Department at Dentsu Aegis Network. As part of Aegis Group plc's overall strategy in the EMEA/CIS region, she oversaw promotion and communications support, including M&A, for 15 of the group's agencies. In 2012, she oversaw communications in the EMEA/CIS region for the merger of Dentsu Inc and Aegis Group plc. Under her leadership, Dentsu Aegis Network's image was shaped as a flagship communications group in Russia for the digital economy. In 2008, she established the client PR practice at Dentsu Aegis Network, where she has worked with more than 20 brands.

Three projects under Irina's direction – "Russian Film Week in New York," "Participation of the SCA Women's Regatta in the Volvo Ocean Race," and "Promoting the Image of Moscow on Social Media in China and the Republic of Korea" – were awarded the Silver Archer and IPRA PR awards.

Since 2007, he has been regularly included in the ranking of the top 1000 best managers in Russia according to the Kommersant newspaper.

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Дмитрий Завражнов
Dmitry Zavrazhnov Strategic Director of B.Bright Communications
Dmitry graduated from the Moscow State Institute of International Relations (University of the Russian Ministry of Foreign Affairs). He is a marketer who has implemented over 30 campaigns both in Russia and internationally.

Dmitry earned an Executive MBA from the University of California and completed advanced training in consumer psychology and behavioral economics at Princeton University. He is also certified by the American Marketing Association.

He is a visiting lecturer at the Russian Presidential Academy of National Economy and Public Administration (RANEPA), the British Higher School of Art and Design, and the University of Hong Kong.

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Андрей Трусов
Andrey Trusov Deputy General Director
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Ирина Сорокина
Irina Sorokina Директор по международным проектам B.Bright Communications
Ирина окончила Московский Государственный университет им. М.В. Ломоносова, философский факультет, занималась изучением влияния конфуцианства на развитие современного китайского общества. Ирина проходила годичные стажировки в Пекинском университете, Пекинском университете бизнеса и экономики, в 2014 году получила международную степень МБА в Пекинском университете.

В 2016 году окончила магистерскую российско-французскую программу НИУ ВШЭ по Executive коучингу и бизнес-консультированию./Ирина имеет опыт работы на руководящих должностях в сферах продаж и развития бизнеса, в том числе за рубежом (продвижение российского медийного проекта), опыт разработки и внедрения стратегий для крупных российских компаний на азиатском направлении, обладает экспертизой в области электронной коммерции в КНР, опытом фасилитации и коучинговой работы с менеджментом.

Awards and prizes:

Success Story Award from the Hong Kong Business Association (Hong Kong Business Association), 2014

Winner of the Aristos Award for Best Manager in the Chinese Direction, 2015

Gratitude from the President of the Russian Federation, 2015

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Мария Потапова
Maria Potapova Content Director at B.Bright Communications
Maria graduated from the Faculty of Journalism (Department of Advertising and Public Relations) of St. Petersburg State University.

Мария обладает глубокой контентной экспертизой и имеет более чем 15-летний опыт в сфере коммуникаций. За это время работала в средствах массовой информации, предвыборных штабах, пресс-службах государственных структур, агентствах по связям с общественностью и рекламы. Успешно реализовывала проекты в государственном, финансовом, фармацевтическом, технологическом, автомобильном и туристическом секторах.

Премии и награды: «Серебряный лучник», номинация «Международные коммуникации», 2022

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Надежда Кожевникова
Nadezhda Kozhevnikova Representative in St. Petersburg
Producer, marketer, lecturer, and specialist in organizing international and local events in the creative industries. Author of the course "Integrating Fashion Brands into Retail: Sales and Service Techniques."

In 2003, Nadezhda joined the ELLE International team as editor-in-chief of ELLE St. Petersburg (Russia), Hachette Filipacchi Shkulev. She later became director of the Hearst Skulev Media Publishing House branch in St. Petersburg.

For over 11 years, Kozhevnikova personally produced and hosted Russian premieres of shows for world-renowned fashion brands, and also represented Russian brands abroad.

For her outstanding professional skills, talents, and achievements, Fashion TV awarded Nadezhda the Fashion Person award. She is also the recipient of the World Fashion TV Award—Fashion Olympus.

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Артем Жданов
Артем Жданов Представитель в КНР
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Сергей Бяков
Sergey Byakov Project Manager
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Александр Зайнигабдинов
Alexander Zainigabdinov Managing Partner of China Window
Alexander is a specialist in foreign investment in China and corporate law. He is a member of several Chinese professional associations: the China Mergers & Acquisitions Association, the China Venture Capital Association, and the Private Equity Association.

Alexander has close friendly and professional ties with the heads and partners of large and medium-sized Chinese law firms.

Alexander is the only Russian arbitrator at the Shanghai International Arbitration Centre, an adviser to the Russian Chamber of Commerce and Industry, and one of the founders of the Chinahelp.me Centre for Legal Assistance to Compatriots in China.

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CONTACT US

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B.Bright Communications

Contacts

  • +7 (495) 653 82 90
  • nb@bbrightcom.com
  • 6/2 Presnenskaya Embankment, Moscow, 123112